“It’s not enough to simply make something. You have to make it matter.”

That’s the motto on my business card. It’s a shout-out to relevance AND resonance in a world where everything is content—and much of it misleading, misguided, if not shockingly misspelled. It also speaks to my knack for turning insights into effective storytelling that generates deeper brand engagement, measurable results and revenue.

For 12+ years, I enjoyed an unprecedented tenure as the in-house “voice” of the Hearst corporation. Increasing employee engagement. Developing go-to-market strategies for launches, corporate divisions and many of its 360+ brands. And serving world-class advertisers with large-scale branded content solutions that generated $400+ million in revenue.

As a Brand Strategist, I help ensure companies are not just communicating their brand’s mission but living it—at a time when mature organizations are competing with startups that have built “Purpose” into their business from the ground up.

I’ll take relevance over a fancy type treatment any day. And look forward to taking my “words matter” message to the blogosphere.

Visit jasonmckee.org for branding/marketing case studies